Sharing Netflix clips on social media is nothing new, but now the streamer is getting in on the act with its own clip-sharing feature. Starting today, Netflix users on iOS will be able to use Moments, a new option on the app that lets subscribers copy a scene from a show and then post it online via Instagram, Facebook, or other social media sites.
Netflix rolled out Moments alongside a new PR campaign that includes the video below, which features Breaking Bad’s Giancarlo Esposito talking about Jenna Ortega’s now-iconic dance from Wednesday Season 1. Esposito even demonstrates the Wednesday dance, before other Netflix users, including Cardi B and Simone Biles, relate their favorite moments to their friends.
All of the clips saved in Moments will be accessible through the My Netflix tab, and social media integration is a key part of the feature. There’s no mention in the announcement about YouTube compatibility. Fans have been sharing Netflix clips on that site and TikTok for years, and perhaps Moments is meant to send more traffic to itself rather than other sites.
For now, Moments is solely available on iOS, but it will be coming to Android “in the coming weeks.” However, there’s no mention as to whether if or when the Moments feature will be expanded to subscribers who use Netflix on their computers or TV screens.
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